In the Finnish pharmacy industry, the ‘frontline’ contact with the customer is the pharmacist/pharmacy – they are the penultimate endpoint of the value chain before the customer. They act as competing silos and through legislative restrictions cannot be allied in terms of risk management, data collection and profit sharing. This has created a disconnect between direct and indirect members of the value chain within the industry itself and connected fields.
We have also seen a tougher business environment in which pharmacies need to operate; declining margins, limited physical space, threat of competition from retailers and overseas pure-play pharmacies.
There is also a great push for digitalisation within the Healthcare industry in general, where healthcare providers are leaning towards offering their customers a 360 offering, such as virtual doctor consultation and e-prescriptions, however you would still need to put on your jacket and boots and head towards a pharmacy to get your medicines. So, this 360 offering comes to an abrupt stop when it comes to receiving medicines.
The Gateway Solution
Through a customised Reseller Gateway offering we have created the ePharma ecosystem that unites and empowers all direct and indirect value chain members in the pharmacy world by giving them a place, an ecosystem, to exist and thrive within. It allows individual pharmacies to be part of a collective, acquiring all the advancements in terms of technology, partnership opportunities and economies of scale, while remaining as an individual pharmacy in accordance with legislation. We do this through a centralised ecommerce platform and decentralised points of sales.
Each pharmacy gets a webshop and positioning within a vertical market app – ‘apteekki’. A customer chooses their local partner pharmacy and can conduct their business as they would if they physically visit the pharmacy. The pharmacy can view orders in real time and process in accordance with any legislative requirements and fully serve the customer. A customer can choose multiple options to get the order delivered or can ‘click and collect’.
Pharmaceutical companies can manage and showcase their products through the ecosystem and reach the customer like never before.
We have also created an ‘app in app’ solution for a leading Healthcare provider, Mehiläinen – inside their OmaMehiläinen there is our digi-pharmacy which includes all epharma partnering pharmacies.
Insurance companies can now support and partner with independent pharmacies through one connection point.
Within the voluntary fire service industry in Finland, there are more than 700 local units that undertake various jobs to generate funding to keep the local operation viable. These jobs can range from maintaining outdoor ice rinks through to assisting in stunts for production companies. This activity is necessary to generate the required resources, so these voluntary fire service units can remain open and serve the local communities as an invaluable emergency service.
This activity however deflects time, energy and resources away from core activities these units could be focused on, such as equipment maintenance, knowledge of local buildings, roads and areas that could be improved from a preventative perspective. And providing advice and consultation on best practice, preventative measures and emergency response policies regarding municipality owned and public facilities.
The Gateway Solution
By applying the Reseller Gateway ecosystem each local voluntary fire unit can now generate income through selling fire safety equipment and related products – without the need to buy in advance. And now have the tools to assess and consult on emergency preventative measures in municipality and public facilities. From updating emergency response plans and equipping each location with the best and most relevant emergency preventative equipment and keeping it, all updated and maintained.
They also get more time to focus on issues related to their very core function – to serve their communities in a reactive and preventative way. They now can spend time to gain a better understanding of their local environment and initiate change to improve high-risk issues, for example, connected to road safety.
Each unit gets their own webshop and positioning in the VPK Gateway app and can sell products to individuals, businesses and municipalities. They can also sell their consultative services benefiting the local community. Local residents, businesses and municipalities can purchase their fire alarms, blankets, fire extinguishers and much more knowing they are supporting their local unit and thus themselves. All for FREE.
Product and brand owners now have multiple points of sale through one point of data management. They reach audiences through new avenues where the decision to but is more value led.
The cost of sporting and recreational activities has increased by 300% over the last 10 years and continues to rise. From the increase in sporting equipment, through to higher facility costs, parents are having to make some tough choices about hobbies and activities, often choosing to stop their own and/or restricting which ones their kids can participate in.
This creates a divide between families of differing income levels and in affect closes certain sports to certain income level groups. This exasperates the problem further as membership levels fall, membership fees increase; as sales of equipment fall, availability reduces, and prices increase. Not to mention Schools and other public funded institutions reduce the array of sporting activities on offer to the children.
We see sporting clubs work hard to raise funds through internal activities such as selling food at events, selling chocolate, biscuits and toilet rolls – all of which involve a lot of effort, time and up-front costs for little return.
The Gateway Solution
Clubs and institutions can take advantage of the Sport Gateway offering for free and start generating funds through selling products that their members, their families and friends not to mention the local community would buy normally without the need to invest into any stock – they can sell without the need to buy, so totally risk free.
The clubs are in full control – they can work round existing sponsorship deals that may prevent them from selling certain products by having full autonomy on what products are sold by their club or institution.
Consumers can now purchase items that they would normally but do so knowing they are supporting their own, their kids or their local club.
Brand owners and suppliers now have multiple sales points through entities that have the environment to sell to through a centralised connection point. They receive access via a management interface where they can place products, run campaigns and determine prices and commissions as well any necessary conditions, such as order and delivery windows.