The cost of sporting and recreational activities has increased by 300% over the last 10 years and continues to rise. From the increase in sporting equipment, through to higher facility costs, parents are having to make some tough choices about hobbies and activities, often choosing to stop their own and/or restricting which ones their kids can participate in.
This creates a divide between families of differing income levels and in affect closes certain sports to certain income level groups. This exasperates the problem further as membership levels fall, membership fees increase; as sales of equipment fall, availability reduces, and prices increase. Not to mention Schools and other public funded institutions reduce the array of sporting activities on offer to the children.
We see sporting clubs work hard to raise funds through internal activities such as selling food at events, selling chocolate, biscuits and toilet rolls – all of which involve a lot of effort, time and up-front costs for little return.
2 The Gateway Solution
Clubs and institutions can take advantage of the Sport Gateway offering for free and start generating funds through selling products that their members, their families and friends not to mention the local community would buy normally without the need to invest into any stock – they can sell without the need to buy, so totally risk free.
The clubs are in full control – they can work round existing sponsorship deals that may prevent them from selling certain products by having full autonomy on what products are sold by their club or institution.
Consumers can now purchase items that they would normally but do so knowing they are supporting their own, their kids or their local club.
Brand owners and suppliers now have multiple sales points through entities that have the environment to sell to through a centralised connection point. They receive access via a management interface where they can place products, run campaigns and determine prices and commissions as well any necessary conditions, such as order and delivery windows.